Human evaluations are difficult, because they are all opinions. Human evaluations are very difficult. Because they are all someone’s opinions. I found it. Human vertical and horizontal evaluations are all stood on someone’s opinions. So that there is no perfect evaluation. If some consultants bring to you perfect human resource evaluation, the consultants are liars.
I am studying for being Patent Attorney, and I found below trademark was applied to Japan Patent Office, but not filed yet. https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2020-137729/31C8152A1A492C98E37BACEFC31043A133B19BEE5BFABB8F34464EE83FC39CF5/40/ja “APPLE WATCH” was applied by one famous free-riding company. Apple company, take care!